Conjure Hospitality Group is more than a consulting company — it’s a creative force reimagining what hospitality can be. Founded by industry veteran Rachel Burnett, Conjure was born out of a passion for education, intentional bar operations, and cultural legacy.

We specialize in bar strategy, staff training, and building systems that help bar owners and entrepreneurs in underserved communities thrive. Whether we’re crafting cocktail programs, designing mixology courses, or consulting on bar openings, everything we do is built with purpose — rooted in excellence, innovation, and soul.

Our mission is simple: to build success through spirits — and to pass on the knowledge, resources, and power to the next generation of industry leaders.